Free Market Research Tools

There are a plethora of online market research tools, many of which are free, or offer free and paid-for access. Whilst this isn’t an exhaustive list, here are 9 great tools that publish market data, insight and intelligence – ideal if you’re a researcher, planner or marketer

Free Market Research Tools
Free Market Research Tools

Free Market Research Tools

  • 1. STATCOUNTER GLOBAL STATS
  • 2. GOOGLE TRENDS
  • 3. GOOGLE BOOKS NGRAM VIEWER
  • 4. STATISTA
  • 5. CONSUMER BAROMETER
  • 6. PUBLIC DATA EXPLORER
  • 7. FACEBOOK ADVERTISING
  • 8. WORLDO METERS

There are a plethora of online market research tools, many of which are free, or offer free and paid-for access. Whilst this isn’t an exhaustive list, here are 9 great tools that publish market data, insight and intelligence – ideal if you’re a researcher, planner or marketer

Will post another list very soon, stay tuned ❤️

1. STATCOUNTER GLOBAL STATS

It publishes technical data, such as the browser and operating system usage, and screen resolutions, for desktops, mobiles, tablets and consoles, across all countries

2. GOOGLE TRENDS

It has a myriad of uses for researchers, marketers, planners helping them understand audience search behaviour segmented by country, time and Google index! 

3. GOOGLE BOOKS NGRAM VIEWER

A very useful and fascinating tool that analyses the yearly count of selected n-grams (letter combinations), or words and phrases found in over 5.2 million books digitised by Google Ni 

4. STATISTA

Access to some of the data available on Statista.com is free, given the exclusivity and specificity of many statistics, a premium account is required to access much of the platform 

5. CONSUMER BAROMETER

The Consumer Barometer is a free Google tool that publishes consumer insights to aid planning and decision-making across the digital landscap 

6. PUBLIC DATA EXPLORER

Google's Public Data explorer publishes animated charts and maps of public , datasets including economic, social, , ,-- 
health and population data

7. FACEBOOK ADVERTISING

No! You don't have to pay money and start a campaign but when setting up an ad campaign, you can segment your audience and get information relater! it! You can do the same on Linkedi, 

8. WORLDO METERS

It doesn't allow segmentation of data but its country specific data is a valuable resource, the data here can also be found realtime coming from all over the world.