5 Tips For Your Google Ads Campaigns

Getting started with Google AdWords isn't so easy. Here are 5 tips to run a successful and efficient Google AdWords campaign.

5 Tips For Your Google Ads Campaigns
5 Tips For Your Google Ads Campaigns

5 Tips For Your Google Ads Campaigns

  • 1. SKAGs: OUT, Intent: IN
  • 2. Declutter your campaign
  • 3. Double down on your strengths
  • 4. Make it shine
  • 5. Spend smarter, not more

1. SKAGs: OUT, Intent: IN

Google favors consistency within campaigns. The more similar performance your keywords have, the better the campaign will perform overall. This has been the rationale behind the infamous single keyword ad groups strategy.

2. Declutter your campaign

To reduce the wasted spend you’ll have to drill down into two reports: the Quality Score and the Search Query Report to analyze the search terms that trigger your ads.

3. Double down on your strengths

The best way to make sure you don’t lose any opportunity is to monitor the Impression Share you have on Google Ads SERPs. Lost impressions represent missed opportunities on searches related to the keywords you choose to bid on.

4. Make it shine

Copy and visuals are playing an increasingly important role in campaigns. you need to stand out to get a chance to attract their attention. The quality of the creative weighs up to 80% in the performance.

5. Spend smarter, not more

More and more, Google is catching up with Facebook on the user-centric approach. Your spend needs to be allocated not only on keywords or placement levels but you must also take into account the user profiles.